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Bona Fide Creative, award-winning Boston advertising


What is Bona Fide Creative?

It's an idea-generating machine,
powered by advertising pros
Chris Poulin, George Goetz and
our BFFs (Bona Fide Friends).

We’re thoughtful, strategic,
collaborative, prolific, and
unapologetically experienced.

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Bona Fide Creative, award-winning Boston advertising


What is Bona Fide Creative?

It's an idea-generating machine,
powered by advertising pros
Chris Poulin, George Goetz and
our BFFs (Bona Fide Friends).

We’re thoughtful, strategic,
collaborative, prolific, and
unapologetically experienced.

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Bona Fide Creative advertising capabilities


What we do.

We solve complex business problems with
original creative solutions. We’re constantly
exploring new technologies and disciplines
because the world’s constantly changing.
Heck, all the stuff listed below might be old
news by now.

Branding
Strategy
Digital content
Social media
Online video
Web design
TV, print, radio
Quick-strike capabilities

Bona Fide Creative advertising capabilities


What we do.

We solve complex business problems with
original creative solutions. We’re constantly
exploring new technologies and disciplines
because the world’s constantly changing.
Heck, all the stuff listed below might be old
news by now.

Branding
Strategy
Digital content
Social media
Online video
Web design
TV, print, radio
Quick-strike capabilities

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Bona Fide Creative advertising and marketing


Our approach.

Bona Fide means “in good faith.”
It reflects our approach.
Honest.
No secret agendas.
Just a genuine desire to see you succeed.

 

Bona Fide Creative advertising and marketing


Our approach.

Bona Fide means “in good faith.”
It reflects our approach.
Honest.
No secret agendas.
Just a genuine desire to see you succeed.

 

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Bona Fide Creative advertising team players


What it's like to work with us.

Easy. Fun. Super collaborative. We're
grown-ups with the enthusiasm of
overgrown kids. We like to work closely
with clients every step of the way, so there
are no surprises, disconnects or WTFs.

Bona Fide Creative advertising team players


What it's like to work with us.

Easy. Fun. Super collaborative. We're
grown-ups with the enthusiasm of
overgrown kids. We like to work closely
with clients every step of the way, so there
are no surprises, disconnects or WTFs.

Who is Bona Fide Creative? Chris Poulin and George Goetz.


Who we are.

Who is Bona Fide Creative? Chris Poulin and George Goetz.


Who we are.

Chris Poulin
Creative Director/Art Director
chris@bonafidecreative.net

Chris cares. About staying on strategy, solving the unsolvable, executing flawlessly, and doing right by his clients.

He has produced smart, insightful work for brands at the best advertising agencies in Boston, in just about every industry you can think of. Healthcare, financial services, food, beverages, technology, communications, retail, sporting goods, automotive, pharma, you name it.

His work has been recognized by Clio, Cannes, Communication Arts, The One Show, and British D&AD. 

George Goetz
Creative Director/Copywriter
george@bonafidecreative.net

George has always put his clients first. Right after his wife, kids and a certain baseball team on Yawkey Way.

Subway appreciated this dedication. Especially when it helped them become the world's largest restaurant chain. He's also created transformative ideas for important brands like Harvard Business School, Lahey Health, The Boston Globe and many more.

His name has been called at all the major award shows. And at Yankee Stadium where, apparently, it's pronounced "#@&%!"

Bona Fide Creative advertising partners Lance Smith, Laurie Warden, Rob Rizzo


Our BFFs.

News flash: We don’t know everything. But we know people who do, and we’re proud to be able to call upon them on your behalf.

Bona Fide Creative advertising partners Lance Smith, Laurie Warden, Rob Rizzo


Our BFFs.

News flash: We don’t know everything. But we know people who do, and we’re proud to be able to call upon them on your behalf.

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Lance Smith
Brand Strategy
lance@bonafidecreative.net

Lance has been President of several large New York agencies and Global Client Director for Procter & Gamble, Johnson & Johnson, Unilever, PwC and Goldman Sachs. He possesses a wealth of marketing expertise that he'd be more than happy to share with you.

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Laurie Warden
Digital Strategy
laurie@bonafidecreative.net

Laurie is passionate about strategy and creating scalable data-driven marketing programs that deliver measurable results for clients. Laurie graduated first in her class from The Wharton School of Business with a focus on marketing and finance.

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Jeff Grill
Account Management
jeff@bonafidecreative.net

Jeff is an account management pro with deep expertise in web development and search. He develops the strategies, tactical plans and analytics, along with the oversight needed to execute marketing programs that grow brands and exceed KPIs.