Gail Roberts, Ed Feijo & Team

Gail Roberts & Team was an established real estate brand in Cambridge. Gail was a celebrity of sorts, recognized wherever she went.  Ed Feijo was a force in his own right. A real pro’s pro. Combined, the Cambridge office had more than $1 billion in sales. And Ed had a lot to do with that. It was time to give him his due.

The challenge: Rebranding a successful company can be risky. As a wise person once said, “If it ain’t broke, don’t fix it.”

You have to be smart. Build upon what made it successful in the first place, its core equities. That would be Gail and Ed.

Bona Fide developed a new brand look and feel, and tone of voice to match their outsized personalities. In print, sales collateral, outdoor and online.

The results? The people who love Gail and Ed now love them even more. They’ve broken their own sales records. And were just named #1 Coldwell Banker team in the world.

We’d like to take credit for it all. But the truth is, Gail and Ed are just so damn good at what they do. And we’re proud to help.

Client credit: Gail Roberts, Ed Feijo