Positioned join.me as the insanely simple to use collaboration app.
Tweaked category leader GoToMeeting with cheeky billboards on its own turf in Silicon Valley.
Created can’t-ignore, shareable video that went viral.
Won funniest commercial of 2016 at AICP in NY, besting Old Spice, Geico and Skittles. What???
Fastest growing collaboration app in the world averaging 1.5MM new users per month.
Moral of the story: If you can’t beat ‘em, join.me. GoToMeeting joined forces with join.me.
And now their parent company, LogMeIn, boasts a $1 billion market valuation.
Client credit: Paul Schauder