Lahey is a venerable medical institution founded in 1923 by the legendary Dr. Frank Lahey. With Partners Healthcare encroaching on their territory, it was important to defend the turf by re-introducing Lahey to its neighbors.
First, we told the Lahey story, touting its many firsts and historic breakthroughs. Then we focused on some incredible patient stories in all media, reminding everyone that Lahey is a world-class medical facility right in their own backyard.
Client credit: Scott Hartman