Here’s a clear-cut case for the power of research. We had some ideas on how to position LendingTree. But customers had their own ideas.

They hated bankers. Like really hated them. They wanted to see bankers squirm, sweat and compete for their business.

So we created a campaign based on that powerful insight. And LendingTree took off. Today they’re the unquestioned online lending category leader.

Client credit: Tom Redden, Bob Harris