A classic David and Goliath story. Lotus Notes vs. Microsoft Exchange.
Microsoft had the superior marketing budget. But Lotus had the superior facts.
Our solution: a bold, fact-filled, logo-free print campaign that would allow readers to decide for themselves.
Boy, did they. Purchase intent for Notes was 45% vs. 15% for Exchange. Notes revenue increased by $312 million.
Best of all, Bill Gates was really pissed.
Client credit: Grant Schneider, Kevin Powers